2.1 a2B Change Management Framework® (a2BCMF®)


The a2B Change Management Framework® (a2BCMF®) is a structured and disciplined approach to support organisations, leadership teams and individuals going through a change, the transition from the current ‘a’ state to the improved future ‘B’ state. The a2BCMF® has three phases and ten key process steps. Each phase provides change strategies, principles, analysis and tactics to move from one phase to the next.

The framework is based on over thirty years of international change experience and brings together leading practice in change, people and programme management. The structured programme approach, processes, techniques and tools focus on overcoming the failures of previous change by incorporating ten key steps and success elements for achieving organisational change. It supports strategic change implementation in terms of context, content and process. The framework is a comprehensive management model that allows executives, managers and change practitioners to successfully deliver and achieve organisational change. It requires a holistic approach and some steps can be performed simultaneously.


Main Benefits

The main benefits of using the a2B Change Management Framework® (a2BCMF®) are to deliver successful sustainable change and meet targets:

  • On time delivery.
  • Achieve benefits realisation.
  • Keep within scope.
  • Achieve change adoption.
  • Achieve behavioural change.
  • Improved business performance.

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